Abstract In 1918, a Spanish flu pandemic infected more than one-third of the entire global population and claimed the lives of as many as 100 million people. Innovations in health care technologies during the remainder of the 20th century, however, succeeded in limiting the adverse effects of subsequent epidemics until now. The year 2020 will likewise go down in the history books, if there are any historians left to write them,

Introduction Milton Friedman’s quote gets to the heart of the conflict between shareholder theory vs. stakeholder theory. Shareholder theory posits that a corporation’s sole responsibility is to maximize the return on investment (ROI) for shareholders. Stakeholder theory posits, on the other hand, that a company owes a duty to all stakeholders (not just shareholders)—members of the community, workers, consumers; in short, anyone who is part of or who is impacted in

Marketing Plan for Kaiser Permanente Part A For nearly three-quarters of a century, Kaiser Permanente (hereinafter alternatively “Kaiser” or “the company”) has provided quality health care to a growing number of customers (About us, 2018). Indeed, today, Kaiser has more than 12 million members and its future appears bright providing the company can capitalize on its core competencies using a marketing plan that focuses on achieving its current and future organizational objectives.

consumers' connectivity with the brands that has changed to fundamentally new ways in the today's time. The paper has discussed how the new and digital age has created an impact on the perceptions of the consumers due to which their ways of connecting to the brand has changed as the world has penetrated into the epoch of technological advancements. How the new media is playing an important role for